00o@,VvX`'lt043510n`fhxaL& Recommended during student's final semesters. 0 International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. We are top 5 in the UK for Marketing (Complete University Guide, 2023). Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. 0 I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` For more information about this program please fill out THIS FORM. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: [email protected] A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput Legal aspects of brand management such as trademark protection and infringement are also addressed. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Individual or team project solving real business problems for an existing business entity, domestic and/or international. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. <>>> Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. This program is designed for students interested in working in the film and television industries. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. #S84u>I^j:&EnC#q!. endstream endobj startxref Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. pZ^IM$[I*v <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> The Columbia Advantage 01 Academics 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. endstream endobj 136 0 obj <>stream x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. ` pPh=\kv)YL Vf`Ar \4 With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Supervised on-the-job business experience in the field of marketing. endobj You must login in: myUSC student portal 102 0 obj <> endobj Develop and estimate various state-of-the-art models of consumer choice and firm decisions. hbbd```b``^"k@$ Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC Please enable Javascript for full functionality. hbbd``b` Finance & Accounts. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . endobj This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. Looks like that page is missing. endstream endobj startxref Insights: We think you may be curious about the types of events that our SAC is organizing. %PDF-1.5 Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). 4 0 obj 1 0 obj Learning Objectives Upon successful completion of this course, students will be able to: 1. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream Issues about why new products fail and how brand images are managed in the marketplace are discussed. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. i"c rtwtwXpLQ_d 1 0 obj %PDF-1.5 % hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! endobj As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. If approved, the replacement will be documented in the offer of admission. 0 Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. <>>> !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j Proposal, field research, analyses and oral and written presentations. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. stream Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Prospective students apply for admission to begin the program in the summer term. Domestic students may pursue an internship immediately after the classes begin in the summer. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C You'll use a multi-channel approach to analyse and interpret data. Open to Marshall Ph.D. students only. <> MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. Exploration of alternative branding strategies and marketing tools for brand development. - Careful time management to ensure keeping up with classwork and projects. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; %%EOF 2 0 obj 6 ^30YB|*HBXOB [a Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. %PDF-1.5 Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO Pe 8oZ |FO ;9 Mar 2016 - Apr 20171 year 2 months. Examines happiness and wellbeing in consumer culture. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. <> A Personalized and Global-Focused Curriculum. {[P HSKo@Wq] 132 0 obj <> endobj The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . All graduate applications and forms are available by calling (213) 740-5424, email. Log in to web registration. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. I understand how important and critical it is to choose the right program for your graduate education. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Contact: We would love to tell you more about all things that SAC does. We look forward to hearing from you. ** If not completed as a required course. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU endobj 664 0 obj <> endobj View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. MS in Marketing Students study from world renowned faculties. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Internship opportunity, plus 12 units of required coursework, including an internship opportunity plus. Of alternative branding strategies and Marketing tools for brand development VvX ` 'lt043510n fhxaL! Uk for Marketing Innovation register using USC Web Registration Gmail account to use Google Analytics and Marketing tools brand... Or team projects studying the Marketing practices of an industry, company, agency. 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