I can personally say, even as a team owner, more broad-facing incumbent providers in the agency, the sports infrastructure, even like sports science and wellness, please enter the space. She deserves everything she has because she has worked so hard to put it together.. And it had only been brought to light through social media, in which case we quickly, quickly acted. And why do people become fans of sports teams that you traditionally see on traditional sports broadcasts? And that also resonates with partners. NICOLE LAPOINTE JAMESON. We have to manage their balance because unlike just content creators or other esports teams that fully focus on the entertainment side, we blend both. You can find a collection of my speaking engagements, media moments, a way to connect with me on shared passions, topics, and more! + Add or change photo on IMDbPro . Evil Geniuses LaPointe Jameson on the Evolution of Esports, Evil Geniuses CEO on signing Sven and being the new bad guy: 'We're here to defeat Liquid', EG's CEO Nicole Lapointe Jameson goes into detail on acquiring CS:GO team | ESPN Esports, Being The First Female Esports CEO (Feat. Bumpouts in Byram? We have to support them, you have to build the brand, we have to keep the lights on in the business. What are your revenue lines right now and where are they growing? So in some franchise leagues we have regulations we follow, and some leagues where theres no regulation. Normally the ad cost for an Instagram ad post is based on the number of followers on the account. The transition to a network of people who were excited about my changes made it much easier. Ive checked out your Twitch channel, Ive looked at your YouTube, those arent spaces youre playing in very aggressively. Or is that just growing slowly alongside? I was from this private equity firm, Im a woman, and Im a person of color. Do we have a voice and do we have a say in this conversation? You know, whats interesting to me is, that economy exists, but Im not sure if it just is the education bridge of Hey, this ecosystem is available, was made aware or not, but its not well saturated. Let me push in on the China point. As well as exactly what you said, the ancillary, our direct sponsorships, our player appearances, giveaways, our third-party programs that we run that are supported by the core of our product, which is the team. Nor your creed, gender, religion, class, past industry, or sexual orientation. And so we took a very empirical building approach, which maybe doesnt sound insightful for sports listeners, but is very different from esports, where most of the talent pool is known, especially in North America. Were partnering with universities to build out their esports programming, curriculum, facilities, whatever it is. They dont have a board of owners per se, who have invested into the product. And that has been an excellent plug-and-play for us, that we didnt realize that would be as lucrative as an entire business line as it has been, and so were going deeper into that area. And whos paying you guys? And we really bring in infrastructure and programs, we call it, How to live evil as Evil Geniuses. Use Next and Previous buttons to navigate. And so there is a balance, right? I believe you cannot compromise between commercial and cultural success in all that you do; that thinking helped Evil Geniuses grow from under 12 people with big dreams to an international powerhouse with investment from an English Premier League Team and a $250M increase in valuation in less than two years. And so what pains me about the situation is some of the behavior had been prior to my time, and I hadnt been aware of it. But then also, were a sports team and so our humans, our players, our athletes are also the crux of our decision. [8][11], LaPointe Jameson was featured in the 2020 Forbes 30 Under 30 under the games category. Which one of those is growing the fastest? Because for me, again, I go back to pick the content creator, pick the pure athlete, I always want the best athlete, but the data shows the best athletes arent just the ones you know and have conversations with because they are faces in the space. We find documented incidences of either repeated behavior or something that breaks the code of conduct very explicitly, and then we have to make a decision based on that. It can be hard, personally, knowing the elephant in the room is there are many spaces in business globally that we participate in, that me as an individual might not usually be able to participate in by my race or my gender, especially, and that is hard to navigate. When brands stopped spending on direct marketing and advertising during COVID, their charity, goodwill, and community budgets didnt stop. Because when you say Fortnite is constantly changing the game, theyre doing it to make it more interesting to play, not more interesting to watch other people play. Youre talking about a massive increase in costs. And whats the full network of what is the message were trying to say? All of our athletes are full-time employees with health benefits and 401(k) match which again, hopefully, doesnt sound insightful to people on the call, but was a first for many people in the esports industry. It seems like youre pushing hard in the entire space to make that a mission of your company. And we lean into the Evil Genius side of our brand identity. Just in two years, right, we are a tech and gaming company that is 52 percent female leadership and management positions. Is the esports economy big enough to support all of those additional bits of infrastructure yet? And all the different spaces we can sell, for example, might have an esports athlete, but then if theyre very much into fitness or fashion, you can bridge other areas of similar culture more naturally than if they were off on their own or just through gaming. https://t.co/dzuLhaRiEu, RT @EvilGeniuses: POV: You're watching us Exhibit our Evil at the MoPoP Thank you for joining us! My shareholders will think Im crazy because this hasnt been done before and its a little avant-garde, but this is the decision we have to make here. In her first year, she's made significant moves to pull the team back to relevancy, primarily by re-entering two of the top esports, Counter-Strike: Global Offensive and League of Legends. How comfortable are you with how much of your business requires China? Women arent going to live with men in a house forever; are not going to do that job. The second is, of course, the culture. Those are edtech bucks. If esports is only a certain demographic of people, the space is screwed. And the fact that no other organization has figured it out, of how to actually navigate that space well, is silly. Nicole LaPointe Jameson net worth 630 Thousand Millions of dollars 77% Net worth score Disclamer: Nicole LaPointe Jameson net worth displayed here are calculated based on a combination social factors. Hear the latest economic, business and market news, as well as global, national, and local news. But then theres a lot of like, Oh, my uncles an agent. Theres a lot of. She has covered everything from crime and education to health and religion in places, including Colorado, Israel and Morocco. Photo via: Nicole LaPointe Jameson RELATED: Evil Geniuses reveals 'final phase' of rebrand and LG UltraGear deal She said she stumbled upon the opportunity through her work in the financial services and investing sector. But also its a true legal and financial stickiness in support to make the product viable, right? Google runs this way. Nicole LaPointe Jameson (born April 11, 1994) is an American businesswoman currently serving as the CEO of esports organization Evil Geniuses. Lets push. Thats a conversation that we can support privately as individuals, but as a corporate entity, what can we do that is more than just showing social media support? So our players are celebrities in their own rights and realms and that helps the team. Well, so this is something I think about a lot, especially in the creator ecosystem, which we pay a lot of attention to; its new, but the cultural product its making is maybe not new, right? When you say that leads to different back-end decisions, pull that apart. Im the University of Michigan. For those who dont know, whats an esports company? EG used to be the best team in the world for Halo. It's actually a myth about how to make money on Facebook Nicole LaPointe Jameson (born April 11, 1994) is an American businesswoman currently serving as the CEO of esports organization Evil Geniuses. LaPointe Jameson cut her teeth in private equity, turning around "distressed. HOW DO I GET PUSHUPS LIKE YOURS?!?!?! Well, so let me ask you, you brought up this notion that if you count mobile games, everybody plays games. So how do we navigate this situation thereof? But you have a competitive Valorant team, you have a competitive League of Legends team, it cost you a lot of money to get that slot in League of Legends, right? Early life and career [ edit] A native of Greenwich, Connecticut, [2] LaPointe Jameson attended Columbia University in New York City, graduating in 2016. For better or for worse, as anyone in my team would tell you, I dont come from a gaming background. I mean, thats a big investment against an audience that is potentially fixed against people who are interested in League of Legends. "The CEO of EG is a woman,. When I had entered EG, we were just the former. Many people ask this question about the money Nicole LaPointe Jameson makes from Facebook. Is that how you think of your model? News 2022 Video 2021 Video Podcast Photo Gallery. She has also stabilized a company that she said was once worth zero dollars but is now valued at $255 million. And so here I am, still here, stuck, I think, but its been fantastic because coming from, I hate to use the business realm, but entering into esports, which is very much an entertainment and passion platform, in terms of the overall industry when we had entered, was a really good melding of worlds. We want to keep it objective, so we bring in third-party investigators to due-diligence the situation. GREENWICH When Nicole LaPointe Jameson was growing up in Greenwich, a neighbor with all of the latest gadgets would occasionally donate his latest technology to her. And what avenues that opens up, not just for us internally in terms of managing costs and scouting talent in the esports space, but how do we support our leagues and potentially sell to other teams that infrastructure as well? Because weve carved our system and infrastructure and networks and who we partner with very carefully, to ensure we can bring in the best of the best, no matter where they come from or what they look like.. Some are like, Hey, I used to be a pro Actually, I can give a good example; we have this one player, Ricki Ortiz, she used to be one of the best Street Fighter players in the world and now shes a content creator. In addition to my work as the evilest genius, I enjoy connecting with the community and serving on the board for the gameHERs, Esports Business Summit, and previously sat on the board of Tanvas. Nicole LaPointe Jameson is a chief executive officer at Evil Geniuses. But it lacked direction and was struggling financially when she took over two years ago, LaPointe Jameson said. We were one of the first esports teams to have multilingual content creation. And so weve really pushed for organic, non-quota, non-targeted hiring through heres what EG is: we offer maternity and paternity leave, we offer college tuition stipends when you leave our rosters, we offer a lot of things that help bring other people. We grow like 8 percent month over month organically. And Im actually very blessed that I have investors that very much are aligned with the longer-term vision, even when short-term cash is problematic. LaPointe Jameson joined Evil Geniuses as CEO back in 2019. Okay. So weve taken bite-sized steps and directions we knew we could own before doing kind of the table stakes of what everyone else is doing. But what is interesting about the geo-affiliation market that we are exploring is, if you look at the average viewer of ESPN is what, 54? Wow. We do it excellently but we definitely try every day to be thoughtful around the why of what we do, to bring people along with us on our mission, and not isolate fans or communities. All Rights Reserved. More at IMDbPro Contact Info: View agent, publicist, legal on IMDbPro. AboutPressCopyrightContact. Right. While it definitely has some cons in terms of exposure, Im hopeful Greenwich is improving and supporting different pathways, and more international exposure, she said. Content Creator . You make a lot of money owning the Lakers, maybe you sell concessions, you sell tickets, you have all these ancillary things around the Lakers. team, well, we have a bunch of teams across League of Legends, Counter-Strike, fighting games, Valorant, Dota 2, and some streamers and influencers. And I cannot claim, I will not even pretend, we do it perfectly. And so again, trying to be thoughtful of how we navigate what we participate in, and why, is important. So we can pull players from across the world, but were a US company. I am passionate about reaching out and engaging with the community- broader than just esports. But that level of talent brings challenges. I have no idea. Its why were here, to be competitive, but it wasnt profitable. The pandemic brought a new class of gamers online for the very first time, and the gaming . Some of the income comes from showing up at competitions or from winning part of the prize pool at tournaments. I wont shy away: The fact that me coming in as CEO was so big due to just my identity is disappointing its 2021, to be honest but not surprising, especially if you look at the North American esports player, right? Theres an obvious drive for them to make money in that way. Those are the types of decisions we make beyond what is the money. We kind of just keep that for the fan excitement. A new podcast from The Verge about big ideas and other problems. Whats something you chose not to participate in? I started at EG with eight people; we just hit 150 people that fall under that vision as well, and like to support that space, so its been good for us. In May 2019, LaPointe Jameson took over as CEO of storied but fading esports outfit, Evil Geniuses. Lets try this. Its a self-perpetual feedback loop of how things are, not how things ought to be. We were just the athletics model, which is great. We were one of the first esports teams to have an HR department; we were one of the first esports teams to help build kids camps and summer programs. Phone Number: (214) 923-**** Show More Nicole Elaine Lapointe, age 48, Frisco, TX Background Check About. Bachelor of Arts/Science, Columbia University in the City of New York. In a tweet, LaPointe Jameson stated, "I dont care where you come from. Many shows depict an awkward tension when a suit from the firm suddenly takes over a growing company. His first gift to LaPointe Jameson was a Pokmon game on Gameboy Color, and she immediately fell in love. And oh, look, Tableau is doing this. It doesnt seem like the game here is, were going to break this thing into parts, extract value, over-leverage it. No, call them out. And I was very nervous of what the reception would be like. Its massive. When you think about the celebrities that youre minting in your leagues, is it total opportunity; youre going to be the most famous League of Legends player? [They] are not sustained on esports-level sponsorships today. However, what is an interesting equalizer is that competitively, right, if were in a round-robin open qualifier tournament [that] takes place in Singapore and its us, backed by institutional investors and sports investors, versus a group of friends from the Philippines who have done nothing but played this game for 10 years, its hard sometimes for us to give a value proposition of why go through all the rigmarole of structure. Its a very different human rights regime. But esports, being a digital platform, also bridges entertainment, so you think of content creators, digital influencers, and all of those revenue models and revenue streams. Greenwich native found a social escape in gaming. Explain how you became the CEO of Evil Geniuses? Whats the word Im looking for? Nicole quickly brought in new talent and made other changes to energize the company at a And we built a roster exactly opposite of how every other esports team ever in the world has built a roster. At that time, esports was becoming popular from a mainstream capital allocation point of view. Its almost a due diligence process in itself to know what developers are supporting the league in a way that helps brands grow. Nicole embraces being a . Seattle, Washington About Nicole LaPointe Jameson In May 2019, LaPointe Jameson took over as CEO of storied but fading esports outfit, Evil Geniuses. The original Pokmon TCG base set is coming back as a trio of premium decks, MLS opening weekend on Apple TV points to an expensive future for sports streaming, Ted Lasso is extra feel-good in its official season 3 trailer. I am passionate about reaching out to my community and engaging with you all. I just want to play. And if theyre good enough, great. And those feedback loops are important because at some point, if developers really care about the team side in the esports ecosystem, they have to be more collaborative. Or is it to make us look good? Bloomberg Daybreak, anchored from New York, Boston, Washington DC and San Francisco provides listeners with everything they need to know. I wish I had a better and more shiny answer for you, but it definitely resonates. I ended up falling in love with the entrepreneurial spirit, and they had a program where they took undergrads and threw them straight into investing and operating portfolio company businesses. But again, similar to the whole space, its developing, its far and few in between, and a huge component of what esports teams make it or break it in the space is how they navigate the developers. I guess one question I have is, most startups, young businesses, and I recognize that Evil Geniuses is 20-some years old, but its still in startup mode. Lets talk about your diversity and inclusion efforts here. $250M increase in valuation in less than two years. EG CEO apologizes to fans After seeing the CS:GO team eliminated from yet another tournament in disappointing fashion, Nicole LaPointe Jameson made it clear that the organization will not. I think a very interesting today case study is Fortnite, right? We have a very sticky product by being digital and by being more flexible and how we engage, excite, and monetize the fan and consumer. The job wasnt accessible because the infrastructure wasnt there to support it. And if you include mobile gaming, more people play games than not. The predominantly male esports industry has a reputation of toxic, harassing and bullying behavior toward women players. Lets take these components and put this in our playbook, and try this. Following a spike in interest during the pandemic, esports is projected to nearly double in revenue by 2022. We also care a lot about the voice of our fans and our community, because we are, again, an entertainment product. This button displays the currently selected search type. We can kind of do whatever and call it esports if it touches gaming somehow today, but weve taken a very education- and values-focused approach to who do we work with? And when you have people with compelling stories that speak to you as a consumer, EG is the voice of the people in gaming, and no other team has taken that stance before. Now 27, LaPointe Jameson is the CEO of Evil Geniuses, a major esports organization, where she's shattering stereotypes and creating an inclusive environment. Some of them leaned into Mixer that didnt turn out so great. At the end of the day, its still just people making videos, then they get monetized directly or through advertising, or some way. But we also have, as I mentioned, our collegiate consulting and our education, consulting, and curriculum development, which has been newer for us, for about seven months into that pipeline externally-facing, and its been surprisingly fast-growing. You know, we believe in the team. Become an industry insider. To make sure we could bring in the best of whatever talent and break down those barriers to reasonable things that should be accommodated. Wait, pull that apart. Theres also a more negative construct, right? Especially, because entering an esports title is not cheap, both from labor, from straight dollars, from infrastructure. Esports Insidersat down with Nicole LaPointe Jameson, CEO of Evil Geniuses, to discuss the need to change the logo, as well as learnings that have been implemented into this "final phase" of the organisation's rebrand. Eon-yeong 'Impact' Jong, a League of Legends professional gamer, for the esports organization Evil Geniuses, is pictured at a recent competition. FaZe Clan is probably a good example because in the bimodal spectrum of how the esports teams operate, theyre full-on entertainment. Managed costs. And how do we be consistent globally, rather than just locally, is important. I mean, Ive watched a League of Legends match and Ive played this game five times and I have no idea whats going on, right? On Campus; SBJ Atlas; SportTechie; The Esports Observer Its us that decides where we support. [3][4] During the summer of her junior year, she received a job offer to join Chicago-based investment firm PEAK6. Its not really the main focus. And part of me was not surprised by the reception, but part of me was also very lifted by the amount of people that came out of the woodwork per se, and were like, Weve been here, its amazing to see a voice or someone that looks or can speak for us like us. And that story became more and more frequent. If you are the best of the best, you have a home here at Evil Geniuses."[13]. Its a tough balance. What are the primary metrics you look at for decisions? Right. So if you had told my 10-year-old self, Hey, youre going to work in gaming later, I wouldnt have believed you, but very, very happy to have landed where I did. This is something we hear from every entertainment company, again, to make the comparison to traditional sports leagues, the NBA keeps crashing into this wall, they cant seem to help themselves. So that goes back into that matrix of deep decision-making and why and what we do, because esports is a bit of a green pasture. Its for the people, of the people very insular. LaPointe Jameson, who previously worked in private equity, said the bulk of investment that goes into e-sports tends to come from venture capital, or VC, investors. And thats exactly why weve done it very carefully. I was inducted as an advisor [to help answer], How do we lessen that gap of the number of women gamers? About 45% of US gamers are women, but in competitive play, less than 3% are. One thing we love about Riot and them franchising League of Legends is even though you might look at that price tag of a franchise medallion and go, Holy crap, who would spend that money on this? What it shows is, though, we have a voice at the table and how the league is constructed and supported. Its very frothy, in terms of how well-structured some teams are, in terms of back-end legitimacy from a business point of view. So I had focused in particular with distressed-asset businesses that were ripe for technology disruption for turnaround. So weve been able to pull in things using our core athletics platforms to really help self-sustain the business in the past two years to keep the esports product alive but keep the lights on at the same time. 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